A brand partnerships consultancy representing food, family and lifestyle creators, while helping a select number of brands build thoughtful marketing strategies and meaningful collaborations.
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Founded by Alannah Wiseman in 2022, Brand New Day Creative is a brand partnerships consultancy representing food, family and lifestyle creators, while partnering with a select number of brands on marketing strategy, creative campaigns and long-term growth.
Before founding Brand New Day, Alannah spent five years at Maldon Salt, where she was responsible for helping grow one of Britain's most iconic food brands. During her time there, she worked across brand strategy, product launches, campaigns, partnerships and events, including the evolution of Maldon's now-recognisable packaging from cream to green.
Having since relocated to Scotland, Alannah now works across both sides of the industry, representing creators whilst supporting brands including Odysea, Goat Rodeo Goods and East End Press with marketing strategy, campaign development, partnerships and creative direction.
With experience working both in-house and alongside creators, Alannah understands what makes partnerships work from every perspective. She believes the strongest collaborations are built on genuine alignment, shared values and long-term relationships, creating campaigns that people genuinely want to engage with rather than simply consume.
At its heart, Brand New Day exists to connect good people with good brands. Whether representing creators, shaping marketing strategy or developing creative campaigns, Alannah brings a thoughtful, considered approach rooted in meaningful relationships, strategic thinking and a genuine passion for helping ambitious creators and brands grow together.
Working with Alannah has been genuinely transformative, both professionally and personally. She has given me the confidence to see new possibilities and opened the door to brand partnerships and collaborations I never thought possible. I'm incredibly grateful our paths crossed and for everything we've built together.
When we wanted to strengthen and evolve our influencer strategy, we turned to Alannah as a trusted expert in the space. Her strategic insight, industry knowledge and thoughtful approach gave us the confidence to refine our direction, helping us build a more considered, effective and authentic strategy.
As a brand newly exploring the world of paid content, Alannah was a fantastic guide offering a gentle and knowledgeable hand towards meaningful partnerships.
Alannah supports me across partnerships, brand collaborations and book promotion, helping me navigate opportunities in a way that feels considered and authentic. She is organised, thoughtful and endlessly supportive, and I feel very lucky to work together.
Alannah has supported Odysea across a wide range of projects over several years, from events and partnerships to launches and brand activations. She consistently brings thoughtful ideas, strong organisation and genuine care to everything she does. We are proud to have her as an extension of our team and value the energy and expertise she brings to our business.
We have been working with Alannah at Brand New Day for the last few seasons, specifically on our influencer strategy. She offers wonderful advice and has the perfect range of influencers to support product launches in a very organic way. She has a huge amount of knowledge and we always look forward to working with her again!
