Brand New Day Creative was established by Alannah Wiseman in 2022. Proudly representing independent content creators, supporting and championing them to achieve their best work. With extensive experience in consumer brand, Alannah has worked for both startups and household-named-brands, and knows what it takes to create high quality content, plan effective campaigns, launch new products and execute events.
With the knowledge and experience of working within brands and representing content creators, Alannah has the unique skill set required to create meaningful partnerships with longevity, driving brand awareness and campaign results.
Alannah’s motivation in founding Brand New Day was to cultivate a community of like-minded, multi-disciplinary creators, united by a desire to be represented for who they truly are and what they're passionate about.
In addition to representing content creators, Alannah offers brand consultancy and mentorships for individuals hoping to embed their presence online and connect with the right people to take their personal brand in the right direction.
Working with Alannah was the most wonderful two years. She is incredibly dedicated to securing long-lasting relationships with brands which is due to her being so easy and accommodating to work with. She also understands which brands work for who and which might not, meaning her work always feels authentic. But on top of everything, Alannah is an incredible support system who cares more about the mental wellbeing of her clients than securing deals and understands limits and boundaries like no other.
Working with Alannah has been transformative for me and my confidence. Alannah has introduced me to a new world of possibilities with brand partnerships and collaborations. I am so grateful our paths crossed and we began working together.
Alannah guided us in creating an influencer strategy which was tailored to our business needs, giving us the confidence to trial partnerships with new content creators – we have been delighted with the results.
When we wanted to further establish our existing influencer strategy, we leaned on Alannah as the expert in our field to advise us on the best approach.
